Here in japan, employment ice age　comes again.
62.75％　of? students who graduate from university couldn’t find a job.
This survey had been operated in Dec, 2009 and this figure was worst 3 record since 1996.

i’m Tsuchiya, chief resercher of LPO lab.

As i mentioned above, many students can not find job after their graduation now.
I had a opportunity to see these student couple of days ago.
and the student say “We can’t predict what would happen for the next,
so I would like to be getting employed by steady company”

While several years ago, many students try to embark into venture business though,
We now see very steady company in top ranking of popular company for
students in job-hunting such as Toshiba.

Mass, steady company now try to decrease the number of intake this year.
on the other hand, most of the students desire to be getting hired by such a big name.

This construction is the origin of employment ice age.
And I feel this is quite similar to a problems which we face in
segmenting a market and positioning a products.

A company who wants to sell their products plans
to go into not the “red ocean” but the “blue ocean” where is no competitior.

Blue ocean is attractive though, the company must consider the risk of
that the new market place doesnt have enough demands.
After the deep and hard consideration, some of them switches
into the red ocean where at least the demands is promised.

These students, they know that many competitor rush into
these big companies. BUT they feel anxious about their future at the same time.
thus, they dive into the red ocean. this is one of the reason that large number of students
couldn’t find a job.(100,000 are still in job-hunting)

Of course, concrete answer for the job-hunting doesn’t exist.
but many Venture companies now proceeds very proactiverecruiting activity.
This could be the blue ocean for these students, and risky challenge as well.

comes into? company’s marketing strategy,
some company put themselves into pricing war in this deflationary morass.

But most important things is,
not to make blind assumption saying “Here must be our field!”,
but to research the existence of the blue ocean once and
to reconsider the positioning of your products　by all possible means.

We believe that landing page should be optimized in the blue ocean as well .
This is because we sometime decline new commissioning in short due date.
Consequently, many companies tend to get into planning a marketing strategy with short time,
and this planning often drive them into the red ocean.
Optimizing landing page with the strategy would be bound to fail.

We do plan marketing strategy in advance of creating the landing page and web site.
(Sometimes we only plan the strategy)

Before creating a landing page, building a website,
please take a time in planning a strategy and seek a blue ocean.

———————————–

Gaprise Landing Page Optimization lab