Today’s post is about individual 「taste」.


Why did you buy the tie? Why do you use the watch?
Because it is your favorite.
People choose and buy things depending on individual taste.


However, the taste keep on changing from time to time.
And it is called the fashion[trend], which is most difficult to deal with.


Is what you wear today really your favorite?
Is your mobile phone really your favorite?


If you say definitely yes.
Then why people once loved the the mullet hair style in 80′s?
Why people wear the chemical washed jeans with shirt tucked in?


I suppose those who liked these fashion back then
can not remember why they liked them anymore…like me.


Then, how we can deal with it?




First of all. we have to know　what people may feel from
caption depends on the people.


Don’t say of course it does.
This is very important and worth to explain.


Lets think about “Delicious”.
What do you imagine by this word?


Kids may think upon chocolate.
Male Teenagers may think upon Macdonald’s.
Female in 50′s may think upon vegetable soup.


What about “handsome”.

Elementary school pupil may choose Jun Matsumoto.
Female in 20′s may choose Masaharu Fukuyama.
Female in 50′s may choose Bae Yong Joon


People might say ” I am fully aware of this”.
BUT we still often see wrong headlines, captions at every website.


Of course this is not easy.
But people may think over too much, puzzled again and again,
And squeeze out some random, looks good but no meaning headline.


Here important tips is,
you need to imagine whta your customer might imagine from what you write.
And give them the most easiest stimulation, with standing their point of view.

Written by Tsuchiya
GapriseLPO lab

Today, I’m gonna announce our landing page for our Landing Page Optimization service.


Our landing page has been “exploding” since 13th of March.







One of the outstanding point of our landing page was that
we had considerable amount of “repeat” users.
That is why our business is mainly BtoB,
it may take a time for competitive quotes to move into action.


Thus, we concluded that a distinctive impact is essential with hypothesis
that to be remembered might promote further action.


Then why “exploding” main visual in fold hight?
This could be very long story, so ley me talk about his aome other time.


And annother reason is,
Our LPO lab’s principle is to make something new,
something distinctive and test it. And is it works,
share the information with others.





OK, lets talk about what happened after the launch.
The conversion rate boost up to more than tripled at its peak.



Written by Kamata
GapriseLPO lab(JPN)